Decorative site background artwork featuring Crawford Software Works branding. All key branding and page content is also provided as readable text on the page.

Section content

Database

Lead Capture & CRM-Style Enquiry Database

Built a centralised lead capture database to collect website enquiries, free-review requests and follow-up notes in one place. The system improved organisation, reduced missed leads and made it easier to track enquiry sources and conversion opportunities.

Key features

  • Contact and lead form storage
  • Source tracking (page/campaign)
  • Status fields for follow-up workflow
  • Searchable lead history
  • Spam prevention support fields
  • Admin review and export support